QUESTIONS

| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 |

a) Cold calls
b) Marketing automation and lead nurturing streams
c) E-book
d) Prospecting
e) SEO (search engine optimization)

The concepts underlying correct and incorrect answers:

a) Cold calls: Cold calls are a traditional outbound sales technique where sales representatives proactively reach out to potential customers who have not expressed prior interest in the product or service. This is not related to inbound marketing.

b) Marketing automation and lead nurturing streams: Inbound marketing often involves using marketing automation tools to nurture leads and engage with potential customers who have shown interest in the product or service. This involves automated communication and content delivery tailored to the lead's preferences and behavior.

c) E-book: E-books are a common inbound marketing tool used to attract and engage potential customers by offering valuable content in exchange for their contact information. They are designed to draw in interested prospects.

d) Prospecting: Prospecting typically falls under the domain of outbound sales, where sales teams identify and reach out to potential customers who may or may not have expressed prior interest. It's not a core concept of inbound marketing.

e) SEO (search engine optimization): SEO is a key component of inbound marketing. It involves optimizing online content to improve its visibility in search engine results. This helps attract organic traffic from users actively searching for information related to the product or service, making it a central part of inbound marketing strategies.

QUESTIONS

| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 |